Madam is a jewelry brand born from the idea of ​​two friends: Benedetta, born in Florence in 2001, and Thessa, born a few years earlier in Milan.

They met in bustling Turin at a time in their lives when the desire to revolutionize something was a common thought. They quickly discovered they were close friends, curious, passionate, fashion lovers since childhood, and ready, together, to make their dreams come true.

Madam retains the same sound and meaning when read from both sides. Madam is Thessa and Benedetta; where one ends, the other begins.

Their brand embodies shared values ​​that are reflected in a project that chooses to tell their story, their history, their dreams. Madam is both past and future, their cornerstones and their desire to grow.

The jewels made differ in quality, as well as in the refinement of the material designed to last over time.

Benni and Thessa, driven by a strong passion, begin to understand the importance of the irreplaceable Italian workforce.

Madam jewels are entirely designed and produced in Italy and are made with precious materials such as 925 silver.

Each collection is a continuous search for the most modern shapes.

Thus was born the idea of ​​giving those who encounter Madam jewels the opportunity to express themselves through an object, with the clear belief that to be what you want you have to remain who you are.